Dan Auerbach

CEO, Executive Coach & Consultant

Dan Auerbach is the founder of Associated Employee Assistance Providers. Dan works with Chief Executives and their teams to best realise their leadership capacity, organisational culture and commercial goals.

He draws on three decades of experience as a Clinical Psychotherapist, Executive Coach and Director of a number of successful businesses. He holds degree qualifications in Commerce and postgraduate qualifications in Psychotherapy.

Dan also facilitates group development experiences for senior teams with a focus on leadership, culture and organisational wellbeing.


Dan has significant experience coaching high-value contributors.

Leading organisations such as Graincorp, NSW Health and MC Saatchi call on Dan to assist members of the C-Suite with:

  1. a confidential space to reflect and develop advanced leadership skills
  2. developing specific leadership characteristics or overcoming limiting character traits
  3. developing executive cohesion or function or cultural change

Dan works with executives to promote personal change at a fundamental level. He is skilled at providing leaders with direct and honest feedback to open up new insight into their functioning. He works with leaders to develop stretch goals and structured experiments to accelerate their leadership growth. Most often this growth results in significant improvements in the leader’s personal well-being and the team culture, as well as contributing to sustainable business performance.

Executives find the work to be stimulating and rewarding. They are able to balance the organisation’s objectives with their unique growth agenda. The focus is on the Executive as a whole person with a focus on personality, personal, relational and corporate history, emotion, intellect, thought patterns and interpersonal style. Dan draws on over 20 years of experience as a clinical psychotherapist and is able to apply various models of personality and change. rather than relying on one-size-fits-all coaching models.

After an introductory meeting to determine personal fit and purpose, an assessment phase may follow to refine the desired outcomes and to determine the engagement. Assessment may include interviews and the deployment of 360-degree feedback instruments to survey a range of evaluators. Alternatively, some engagements have a clear objective, without the need for a formal assessment.

Most coaching engagements range from 6 to 12 months after which the organisation or Coachee may agree to re-contract. The frequency of coaching sessions ranges from weekly to monthly depending on the need and the duration of meetings is between 60 and 90 minutes.

While the focus of Executive Coaching is one to one, opportunities often present to extend the learning to the leadership team or a business unit. Dan can act as a process consultant in various meetings to assist in developing more purposeful and effective communication. He also provides teams with powerful process work opportunities to develop leadership, culture or other identified goals.

leadership coaching sydney


Dan consults with organisations on a range of focus areas including values, cultural change and leadership. He is a qualified assessor and facilitator for The Leadership Circle inventory and Collective Leadership Assessment.

Dan also consults to organisations on mental health, organisational wellbeing and critical incident response services. He is able to provide mediation services as well as assisting organisations to establish their corporate counselling programs.

He has worked with many ASX listed organisations, government departments and start-ups. He is supported by a talented team of consultants, trainers, facilitators and organisational psychologists.


Executive Coaching Reference Justin

Dan has worked with the M&C Saatchi Senior Leadership group in various capacities including Executive Coaching, consulting, and group facilitation. He has connected with a large number of our Executive and Senior Leadership group and the feedback has been extremely positive across the board.

Dan is engaging and highly insightful. He brings valuable perspectives on team dynamics and leadership functioning in ways that have been immediately helpful to our team. The work we have done has elevated our ability to meet the complex challenges and opportunities of today’s fast-changing workplace.

I have no hesitation in recommending him for Executive Coaching and leadership work.

CEO Coaching Reference Carmen

As Chief Executive of Healtshare NSW, I worked with two Executive Coaches over a time of unprecedented complexity and demand on both myself and our leadership team. Dan has a unique ability to absorb complex information and extract the salient leadership challenges. He also is able to discern the point of your growing edge in a leadership scenario and to take you back into the scenario for further development.

He has helped me go back into moments of challenge to uncover emotions, thoughts and behaviours and to present these back to me in ways that have greatly expanded my awareness. From this point Dan was able to work with me to test or explore new ways of working and relating.

Since working with Dan, many of my direct reports spontaneously commented on positive changes in my leadership and demeanour. I have achieved far greater engagement and performance, even in previously difficult or stuck scenarios.

Our work together has continued to unfold over time. Dan has been an invaluable ally in helping me manage the stress and workload of a testing portfolio during Covid. Perhaps most importantly, Dan has helped me develop far better perspective, work-life balance and wellbeing.

I would strongly recommend Dan as a trusted advisor to any leader considering leadership transformation work.

Dan has been an invaluable partner to our organisation. With rapid expansion we found that communication between the business units was lacking and we were all going our own way. Our senior teams priorities were not aligned, there was little accountability and group wide initiatives were forgotten or shelved.

Dan worked with our senior team, helping each of us to become highly functioning executive team members. He helped us understand our responsibilities to the group beyond our day to day functions and he helped us develop the relationship skills we were lacking to become aligned. Dan has an uncanny ability to connect to a range of personalities, to recognise the growth potential in each team member and to motivate them to try new ways of engaging.

The program has had a major business impact. The senior team are more accountable, projects are aligned and completed without fuss and we now look forward to and enjoy our work as a group.

I strongly recommend your consideration of Dan as an Executive Coach.


B.Commerce, Macquarie University
G.Dip Counselling, Australian College of Applied Psychology
Dip Adult Psychodynamic Psychotherapy, Australian College of Psychotherapists

Leadership Circle Profile – Certified Assessor
Collective Leadership Assessment – Certified Facilitator

Clinical Member, Psychotherapy & Counselling Federation of Australia, #21561
Certified EFT Therapist , International Association for Emotionally Focussed Therapy


LCP Executive Assessment

Collective Leadership Assessor